If politics is the battle of ideas, rhetoric has always been the weapon of choice. Rhetoric uses the art of written or verbal communication to persuade an audience. In theory, this may not seem problematic. We use rhetoric in our personal lives to negotiate with or convince others. However, in British politics, the use of political rhetoric is doing more harm than good.
Ultimately, the use of political rhetoric is for short-term gains; to gain a vote, to pass a bill or a policy. This has two implications. Firstly, it seeks to persuade not empower voters to make a decision based on their
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